5 Steps to Customer Loyalty

Posted Mar 12, 2019


What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts.

  1. Make it personal. Shift from generic communications to 1:1 print communications. This should go beyond “Dear <<name>>” and include content driven by demographics, demonstrated preferences or past purchase history. The goal is not just to let your customers know that you know their names, but to increase the relevance of your communications.
  2. Profile your customers. Customer bases are not homogenous. They are made up of different demographics, with different needs and different motivators for shopping with you. Creating customer profiles tells you what your key customer groups “look” like. The more you understand these profiles or the demographic make-up of your customer groups, the more you will be able to create a plan to keep them.
  3. Create a personal point of contact. Assign each customer their own individual CSR or sales consultant. This creates a special relationship between your customers and the rep that further personalizes the relationship with your company and can be invaluable in keeping their business.
  4. Increase in frequency. Communicate with your customers regularly, not just when you have a special promotion or event. This is the idea behind monthly newsletters and “tips and tricks” postcards, especially those personalized to the recipient’s individual needs.
  5. Reward loyalty. When customers are loyal, let them know that you appreciate it. Send them a thank you once in a while. Send them “loyal customer” discounts, personalized to their unique habits and preferences.

Retaining customers takes planning. It requires an intentional, focused effort to keep those customers you’ve worked so hard to have. What’s your plan?

3 Secret Benefits of Print Over Digital

Posted Feb 18, 2019

3 Secret Benefits of Print Over Digital

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world.

  1. Digital channels aren’t as inexpensive as you’d think.

Just because there isn’t a print and mail cost doesn’t mean that digital channels are less expensive than print. Digital channels have constant churn in addresses and profiles, for example, so lists require constant management and updating. Email also has significant costs associated with opt-in, opt-out, and other list management that print doesn’t.

  1. Print gets read when email doesn’t.

Your highly targeted, perfectly timed email can get buried under dozens or hundred of others before the recipient even knows it’s there. By contrast, people retrieve and sort their mail every day.

  1. 3. Print drives online behavior.

One of the primary reasons people visit your website is because of something they’ve seen or received in print. Study after study shows that print and online channels work in a symbiotic relationship.

Convinced? Great! Here are three tips for getting most out of your efforts:

  • Create target segments. Break your customers down into categories that allow you to segment and target your message. You may segment by age, geographic region, product category, or whatever works for you.
  • Personalize the discussion. People buy from people, not from companies. Take the time to address each recipient by name. If possible, use data that allows you to speak to their individual needs.
  • Use multiple channels. Instead of focusing on one channel or another, develop integrated, multichannel campaigns in which direct mail, email, and mobile marketing work together. Let each channel reinforce what’s best in the others.

Now you have the secret. Let’s put it to work together!

Wide Format

Posted May 23, 2014

Recently, we’ve added a new addition to the CVP lineup of services – W   I   D   E   Format.  We are now able to produce banners, window graphics, canvas prints, various types of signage, die-cut stickers and labels, floor graphics, plus so much more! We are extremely excited for all the projects this will allow us to produce for everyone. There really is no limit to the possibilities of what we can create for our clients.  Please check out our newly added ‘Wide Format’ area in our ‘Gallery’ section of our site to view a small sample of what we’ve created thus far! If you have an idea, or would like us to help you with your next project, don’t hesitate to reach us!



Downton Addy

Posted Mar 31, 2014

It has been awhile since we’ve last posted an update, so here is what is new in our world. At the beginning of this month we helped sponsor the Southwest Virginia Advertising Federation’s Addy Awards. Every year it has a theme and this year’s theme was ‘Downton Addy’ based off the PBS TV show, Downton Abbey. It is always a great time when you see friends you don’t get a chance to see that often and also to enjoy some of the great advertising works created for the area. There were so many great entries this year, and in this year’s Addys it was the first time there was a student division, which was spectacular! We look forward to seeing what students come up with for next year. There are some extremely talented young people in our area. We were fortunate enough to be a part of four award winning creations. The winners received beautiful hand blown glass trophies with brilliant swirls of glitter within the glass. We added a section in our gallery that gives you an idea how great these trophies are and which pieces won – be sure to check it out!

We are very excited to see what award winning projects we can help create this upcoming year!



The New Year

Posted Jan 09, 2014

With the New Year upon us, it’s time to take a moment to reflect on our previous year. We here at Clinch Valley Printing  had a great 2013. We have the best of both worlds: great employees and great clients! Working with people who love what they do, makes all the difference in a workplace. We work hard providing the best service in the area, and we have a good time doing so!

2013 wouldn’t be nearly as special without our clients. Helping people accomplish their business goals, personal projects, or creating something for the community makes us eager to fire up the presses. We wouldn’t be where we are without their continued support. We’ve been very fortunate in 2013 and we are looking forward to an even stellar 2014!


One Year

Posted Oct 07, 2013

While Clinch Valley Printing has been around for decades, we have recently celebrated our first year under new ownership. A lot has happened this past year. New people added to our family, a new website, new logo, and new equipment added to the shop. This year has went by in a blink, mainly due to all of the projects that have come through our doors.  We would like to extend our gratitude to all of  our clients, both new and old. We are very thankful for all of your support and we look forward to serving you all in the future. This past year would not have been so successful without you.

Stay tuned for more this year. The best is yet to come!